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Learn SEO from industry experts for free

SEO courses provide valuable skills, strategies, and techniques to optimize online visibility and drive organic traffic. Excel in today’s digital landscape with our free digital marketing courses.

Why should you learn SEO?

Learning SEO is essential because it boosts online visibility, enhances competitiveness, improves user experience, and opens career opportunities.

Who are these courses for?

Our SEO courses serve digital marketers, website owners, content creators, small business owners, and career switchers who want to enhance their SEO proficiency.

Acquired skills

SEO courses provide valuable skills like keyword research, content creation, and link building, giving you a competitive edge to develop competitive strategies.

Start learning SEO strategies you can apply today

Course

AI

SEO

Leigh McKenzie

8 lessons

39 minutes

Certification

AI Search Operating System

AI search is changing how brands get found, but most teams are still pulling in different directions. This course gives SEO and marketing leaders a practical operating system to bring clarity, audit AI visibility, and build a 90-day action plan leadership can actually move forward with.

Course

SEO

Semrush Tools

Alex Lindley

23 lessons

1 hour

Certification

On-Page SEO and AI Search Essentials with Semrush

You've researched keywords and AI prompts—now put them to work on your website. Learn Semrush's most powerful on-page SEO and AI optimization techniques through hands-on work with meta tags, content structure, and internal linking that boosts visibility in both search engines and AI platforms.

Course

SEO

Semrush Tools

Marketing

Alex Lindley

24 lessons

1 hour

Certification

Keyword Research Essentials with Semrush

Tired of watching competitors outrank you in search engines and AI tools? This course reveals how to use Semrush to discover high-impact keywords and AI-powered search prompts. Transform your strategy from guesswork into a data-driven approach that boosts visibility across Google, ChatGPT, and beyon...

Course

SEO

Semrush Tools

Wes McDowell

16 lessons

1 hour

Certification

Local SEO Essentials with Semrush

Master local SEO with Semrush's powerful tools and proven strategies. Learn to optimize your Google Business Profile, conduct local keyword research, build citations, and track local rankings to dominate search results in your area and drive more customers to your business.

Course

SEO

Semrush Tools

Aleyda Solis

15 lessons

1 hour

Certification

International SEO

This free course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your...

Course

SEO

Semrush Tools

Brian Dean

7 lessons

51 minutes

Certification

Semrush SEO Crash Course with Brian Dean

Get a tested battle-plan to use for getting more traffic from Google.

Certification logo

SEO Certificates from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

FAQ

If you're interested in learning SEO and gaining a certificate to prove it, you're in the right place. By enrolling in one of our many free SEO courses led by industry experts, you'll be learning from the best of the best at your own pace. Upon successful completion of a course (including any quizzes and exams) you'll receive a certificate of completion endorsed by both Semrush Academy and the course's instructor.
Yes, we certainly think so! Whether you're just starting out or are familiar with SEO practices, our SEO courses are a great way to learn, refresh your memory or show off your dedication to keeping up-to-date in the industry. If you aren't optimizing your site and boosting your search engine rankings, you're missing out on a very rewarding process to advancing your career!
Several online SEO courses do come at a cost, but not here at Semrush Academy. All of our courses and resources are 100% free, in-depth, and led by experts who know their stuff. No catch here!
Absolutely! With the right resources and dedication, you can definitely learn SEO on your own. At Semrush Academy, we offer self-paced courses that allow you to learn at your own speed, whenever is best for you.
SEO can definitely be challenging to learn, due to its ever-evolving nature. Semrush Academy offers SEO courses that are designed to keep you up-to-date with the demands of today's digital landscape.

Enrolling in a Semrush Academy course is a simple and straightforward process:

  1. Visit the Semrush Academy page
  2. Browse the available courses and select the one you're interested in
  3. Click on the course to access its dedicated page
  4. On the course page, you'll find detailed information about the course content, duration, and any prerequisites
  5. Look for the "Enroll" or "Start learning" button and click on it
  6. If you already have a Semrush account, log in to proceed; otherwise, create a new account as prompted
  7. After logging in or creating an account, you will be enrolled in the course and you can start learning immediately

Absolutely – in fact, we encourage you to! There's no limit to how many courses you can enroll on at one time, so you have the flexibility to try out multiple courses based on your learning goals and interests.

If you're completely new to SEO, we'd recommend "SEO Principles: An Essential Guide for Beginners". This course is a great starting place for a comprehensive understanding of what SEO is and its applications to marketing strategies. You'll discover the three key components of SEO (on-page SEO, technical SEO, and off-page SEO) while gaining fundamental knowledge in keyword research. From there, feel free to explore any route you're drawn to!

Yes! We offer several courses designed to provide you with practical use cases for our SEO tools. A great place to start is our SEO Crash Course with Brian Dean, where you'll learn key steps you need to rank on Google.