Expert Roundtable
How to win AI visibility with a topic-first approach
Tuesday, September 29, 2026
7:30 PM CEST / 5:30 PM UTC / 1:30 PM EDT / 10:30 AM PDT
Who will host the webinar
Amanda KingPrincipal Consultant at FLOQ
Kevin IndigGrowth Advisor and founder of Growth Memo
Leigh McKenzieDirector of Organic Visibility at Semrush
Fernando AnguloSenior Market Research Manager at Semrush
Marcus ToberSVP Enterprise Solutions at Semrush
Marcus ToberSVP Enterprise Solutions at Semrush
From keywords to topics:
The new rules of AI visibility
The new rules of AI visibility
Synopsis
Everyone's chasing AI visibility. Almost nobody actually owns a topic yet.
We analyzed 6 months of ChatGPT data across 1,094 topics to see which brands are pulling ahead.
The result? Many of the brands you’d expect to lead their category don’t.
Founder of Growth Memo, Kevin Indig, will break down the research and reveal what separates the brands that are winning topic visibility. Semrush’s Leigh McKenzie and FLOQ’s Amanda King will then go head-to-head on what the findings mean for your strategy — and the moves worth making next.
We’ll finish with an open Q&A.
If you want to know where your brand stands on the topics that matter — and where to push next — spend an hour with us.- What you'll
take away- Why topics are becoming the new battleground for AI visibility
- What actually separates topic leaders from everyone else
- Why strong domains don't automatically win the topics that matter most to their business
- How to turn the findings into action: where to build authority, where to expand next, and how to create an advantage that lasts
Of course we have a present
- Traditional ways to attract clients
- How non-traditional tactics impact your client count and your brand
- Setting up a plan