How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to decide which AI search prompts to track
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
Google's AI search optimization guide: what to do next
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
How we're driving AI visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
What Is Query Fan-Out & Why Does It Matter?
Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.
ChatGPT Definitely Uses Google to Search the Web
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.
What Are AI Citations & How Do I Get Them?
In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.
The 9 Best Generative Engine Optimization (GEO) Tools of 2026
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
The 8 Best AI Optimization Tools (Our Top Picks)
We‘ve done a deep dive on the 8 best AI optimization tools. Find the one that matches your requirements.
How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.