Bot traffic now exceeds traffic from human users
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Google adds a dedicated Agentic Browsing category to Lighthouse
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
The Ultimate List of Tech and Marketing Conferences & Events in 2020
We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to ecommerce, to make it easier for you to find out about events that fit your needs the most.
The New Semrush Backlink Database: Bigger, Better, Faster
Being the front runner of the digital marketing industry, we strive to provide our users with the best solutions. Today we are proud to share with you our latest breakthrough — a completely renovated backlink database!
A Sneak Peek into Augmented Reality's Influence on SEO
With the advent of AR, brands will have to work more towards managing local search optimization and image search optimization, to ensure better visibility and business outcomes. Collaboration with apps providing local AR experiences will be another essential for better consumer reach. AR will help brands to level-up their web and social media campaigns through alluring and immersive campaigns.
Bang Your Head — 7 Types of Aggressive Advertising from Sites Negatively Impacted by Google Quality Updates
The impact of disruptive and aggressive advertising is an important topic that site owners need to thoroughly understand. Glenn Gabe of GSQi explains 7 types of aggressive advertising he has seen on sites that have been negatively impacted by Google‘s quality updates.