SEO content: A complete guide for search and AI
SEO content now has three audiences: users, search engines, and AI. Follow this five-step workflow to create pages that rank and get cited.
Michael is a Lead Editor for Semrush’s portfolio of websites, including Backlinko and Traffic Think Tank. Since 2013, Michael has practiced SEO and content marketing. He’s managed many websites, including a notable acquisition in 2023. His work has been featured in HuffPost, WebMD, and Lifehacker. Lately, Michael has been really into anime. The epic stories have kind of ruined Hollywood movies for him. He gets the same empty feeling when he sees copycat content on the internet.
Author
SEO strategy in 2026: how to build one (+ free workbook)
Create a modern SEO strategy that earns qualified leads across search and AI answers. Get a free workbook to make the six decisions that matter.
Contributor
Agentic search: How AI agents will decide which brands get found
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