Top Beauty & Cosmetics Websites in Sweden

Name: Top websites in Sweden (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.toolzpad.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Sweden, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kicks.se

1.56M

14.53%226.49K

85.47%1.33M

↑13.64%

↑32.36%

Direct

lyko.com

1.33M

23.25%310.03K

76.75%1.02M

↑17.97%

↑8.64%

Direct

cultbeauty.com

819.82K

1.83%15K

98.17%804.82K

↑1,498.53%

↑112.51%

Direct

notino.se

675.37K

20.72%139.93K

79.28%535.45K

↓8.39%

↑0.04%

Direct

fragrantica.com

475.75K

23.63%112.41K

76.37%363.33K

↑65.92%

↑17.86%

Direct

bangerhead.se

287.46K

7.53%21.65K

92.47%265.81K

↑295.93%

↓21.06%

Search

tallink.com

268.21K

26.15%70.13K

73.85%198.08K

↑8.5%

↓10.67%

Direct

sephora.se

238.6K

22.78%54.34K

77.22%184.25K

↑9.76%

↑0.38%

Direct

dermaspace.se

221.85K

0.85%1.89K

99.15%219.97K

↑53.76%

↑24.17%

Direct

rituals.com

187.9K

15.76%29.61K

84.24%158.3K

↑11.38%

↑19.6%

Direct

parfym.se

187.14K

20.87%39.05K

79.13%148.09K

↓5.1%

↓8.2%

Direct

cocopanda.se

170.39K

27.72%47.24K

72.28%123.15K

↓21.61%

↑17.26%

Direct

luxplus.se

160.09K

26.59%42.57K

73.41%117.52K

↓6.36%

↑0.93%

Direct

niche-beauty.com

159.88K

0.86%1.38K

99.14%158.5K

↑7,846.07%

↑97.8%

Direct

oliveyoung.com

154.63K

1.79%2.77K

98.21%151.86K

↓8.21%

↑2.29%

Direct

caiacosmetics.se

152.9K

19.07%29.16K

80.93%123.74K

↑99.2%

↑43.78%

Direct

makeup.se

141.92K

12.96%18.4K

87.04%123.52K

↑3.66%

↑9.45%

Direct

lookfantastic.com

137.22K

4.4%6.04K

95.6%131.18K

↑507.05%

↑41.45%

Direct

maccosmetics.com

123.76K

1.83%2.27K

98.17%121.49K

↑52.14%

↑2,669.82%

Direct

yesstyle.com

105.33K

26.57%27.99K

73.43%77.35K

↓19.33%

↑34.74%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Sweden on June 2026

As of June 2026, kicks.se leads Beauty & Cosmetics in Sweden with 1.56M monthly visits. Its audience skews mobile-first (14.53% desktop / 14.53% mobile), and traffic is up month over month 13.64% and up year over year 32.36%. lyko.com holds second with 1.33M visits and a mobile-leaning mix (23.25% desktop / 76.75% mobile), while cultbeauty.com ranks third with 819.82K visits.

Across the leaders, danessamyricksbeauty.eu is the most mobile-first (100% of visits), whereas ringana.com is the most desktop-reliant (100%). Momentum favors careofgerd.se in the latest month (25,028.87%), while rarebeauty.com shows the steepest pullback.

Acquisition patterns also differ: kicks.se is driven primarily by search, kicks.se by direct, and kicks.se by referral; overall, 70 of the top 100 sites are direct-led, 23 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Sweden