Top Gambling Websites in Australia

Name: Top websites in Australia (Gambling)
Creator: Semrush
License: https://sr03.toolzpad.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Gambling Websites in Australia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ladbrokes.com.au

6.76M

34.53%2.33M

65.47%4.43M

↑528.34%

↑13.51%

Direct

sportsbet.com.au

4.34M

45.73%1.98M

54.27%2.36M

↑17.89%

↓22.58%

Direct

thelott.com

3.95M

34.59%1.37M

65.41%2.58M

↑10.85%

↓36.02%

Direct

gamdom.com

2.73M

4.31%117.43K

95.69%2.61M

↓9.12%

↓3.25%

Direct

tab.com.au

1.77M

62.07%1.1M

37.93%670.47K

↑40.19%

↓49.31%

Direct

racenet.com.au

706.71K

41.41%292.62K

58.59%414.09K

↑46.47%

↓30.82%

Direct

ozlotteries.com

576.35K

21.09%121.54K

78.91%454.81K

↑18.59%

↓15.83%

Direct

harness.org.au

559.07K

12.12%67.77K

87.88%491.31K

↑40.14%

↓52.37%

Direct

betfair.com.au

525.99K

60.89%320.28K

39.11%205.71K

↑49.15%

↓34.84%

Direct

stake.com

474.89K

24.6%116.84K

75.4%358.05K

↑20.48%

↑16.79%

Direct

racing.com

430.25K

65.16%280.35K

34.84%149.9K

↓18.88%

↓28.04%

Direct

500.casino

428.76K

4.06%17.42K

95.94%411.33K

↑32.46%

↓18.02%

Direct

lotterywest.wa.gov.au

402.92K

32.04%129.12K

67.96%273.81K

↑10.01%

↓24.98%

Direct

star.com.au

324.19K

35.75%115.91K

64.25%208.28K

↓19%

↓11.59%

Direct

lotteryoffice.com.au

311.68K

33.53%104.51K

66.47%207.17K

↓46.66%

↑34.15%

Direct

pointsbet.com.au

307.51K

58.57%180.12K

41.43%127.39K

↓36.66%

↓31.5%

Direct

neds.com.au

288.96K

76.69%221.61K

23.31%67.35K

↓21.69%

↓20.17%

Direct

somuchpoker.com

266.67K

2.45%6.55K

97.55%260.13K

↑1,284.88%

↑781%

Direct

kenogo.com.au

259.88K

13.82%35.92K

86.18%223.95K

↓1.62%

↑113.66%

Direct

skyracing.com.au

258.99K

78.09%202.25K

21.91%56.74K

↑25.16%

↓47.78%

Direct

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Key Insights on Top Gambling Websites in Australia on September 2026

As of September 2026, ladbrokes.com.au leads Gambling in Australia with 6.76M monthly visits. Its audience skews mobile-first (34.53% desktop / 34.53% mobile), and traffic is up month over month 528.34% and up year over year 13.51%. sportsbet.com.au holds second with 4.34M visits and a mobile-leaning mix (45.73% desktop / 54.27% mobile), while thelott.com ranks third with 3.95M visits.

Across the leaders, pokiesurf-casino.online is the most mobile-first (100% of visits), whereas tvg.com is the most desktop-reliant (100%). Momentum favors betty.ca in the latest month (54,518.31%), while casino.guru shows the steepest pullback.

Acquisition patterns also differ: ladbrokes.com.au is driven primarily by search, ladbrokes.com.au by direct, and ladbrokes.com.au by referral; overall, 86 of the top 100 sites are direct-led, 12 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Gambling Websites in Australia