Top Reference Websites in Australia

Name: Top websites in Australia (Reference)
Creator: Semrush
License: https://sr03.toolzpad.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Reference Websites in Australia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rocketreach.co

241.84K

61.13%147.84K

38.87%94K

↓0.8%

↓4.66%

Search

zoominfo.com

206.19K

61.91%127.65K

38.09%78.54K

↓19.72%

↑10.89%

Search

company-information.service.gov.uk

151.96K

48.36%73.49K

51.64%78.48K

↑1.04%

↑10.55%

Search

dnb.com

116.79K

55.55%64.88K

44.45%51.91K

↓34.04%

↓44.79%

Direct

apollo.io

116.66K

93.92%109.57K

6.08%7.09K

↑24.15%

↓12.84%

Direct

illion.com.au

63.81K

31.75%20.26K

68.25%43.55K

↑307.8%

↓63.25%

Referral

signalhire.com

46.59K

37.76%17.59K

62.24%29K

↑84.25%

↓44.22%

Direct

onetraker.com

42.86K

1.3%558

98.7%42.3K

↑85.44%

↓33.83%

Direct

advancerecords.com.au

41.97K

-

100%41.97K

↓43.68%

↑111,218.84%

Direct

timg.com

40.38K

74.84%30.22K

25.16%10.16K

↑39.4%

↑103.4%

Direct

scdn.co

37.34K

85.8%32.03K

14.2%5.3K

↑8.26%

↓0.16%

Direct

hunterhunnie.com.au

33.26K

6.38%2.12K

93.62%31.14K

↓68.72%

↑358.57%

Direct

contactout.com

29.54K

89.21%26.35K

10.79%3.19K

↓26.01%

↓2.54%

Direct

infobel.com

26.03K

79%20.57K

21%5.47K

↑6.55%

↓49.21%

Search

spoke.com

19.35K

100%19.35K

-

↓19.9%

↑11,465.03%

Direct

greatnortherntanks.com.au

17.46K

1.33%232

98.67%17.23K

↑501.34%

↑337.87%

Search

databasesets.com

13.35K

22.95%3.06K

77.05%10.29K

↑878.81%

↑123.37%

Search

asklaila.com

11.21K

16%1.79K

84%9.42K

↑4,022.06%

↓22.77%

Search

cektekno.com

11.03K

1.77%195

98.23%10.83K

↓54.4%

↑190.99%

Direct

gurogiske.no

10.61K

-

100%10.61K

0%

Referral

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Key Insights on Top Reference Websites in Australia on September 2026

As of September 2026, rocketreach.co leads Reference in Australia with 241.84K monthly visits. Its audience skews desktop-first (61.13% desktop / 61.13% mobile), and traffic is down month over month -0.8% and down year over year -4.66%. zoominfo.com holds second with 206.19K visits and a desktop-leaning mix (61.91% desktop / 38.09% mobile), while company-information.service.gov.uk ranks third with 151.96K visits.

Across the leaders, advancerecords.com.au is the most mobile-first (100% of visits), whereas spoke.com is the most desktop-reliant (100%). Momentum favors asklaila.com in the latest month (4,022.06%), while tantallonrose.com.au shows the steepest pullback.

Acquisition patterns also differ: rocketreach.co is driven primarily by search, rocketreach.co by direct, and rocketreach.co by referral; overall, 57 of the top 100 sites are direct-led, 34 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Reference Websites in Australia