Top Museums Websites in Australia

Name: Top websites in Australia (Museums)
Creator: Semrush
License: https://sr03.toolzpad.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in Australia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

imaxmelbourne.com.au

731.15K

25.52%186.59K

74.48%544.56K

↑7.48%

↑116.49%

Direct

ngv.vic.gov.au

459.57K

40.27%185.09K

59.73%274.48K

↑46.54%

↓25.27%

Direct

qagoma.qld.gov.au

449K

9.06%40.7K

90.94%408.3K

↑326.28%

↑50.8%

Direct

visitsealife.com

365.47K

12.34%45.1K

87.66%320.38K

↑130.13%

↑8.46%

Direct

taronga.org.au

301.09K

22.53%67.85K

77.47%233.24K

↑27.01%

↑2.84%

Direct

zoo.org.au

300.76K

26.97%81.13K

73.03%219.64K

↑47.2%

↑30.19%

Direct

nianticlabs.com

282.83K

8.08%22.85K

91.92%259.98K

↓1.1%

↓22.2%

Direct

australian.museum

267.89K

62.29%166.86K

37.71%101.03K

↓5.65%

↓6.12%

Search

slv.vic.gov.au

261.88K

58.65%153.6K

41.35%108.28K

↑48.66%

↑13.64%

Direct

invaluable.com

231.85K

30.74%71.26K

69.26%160.59K

↑22.14%

↓10.31%

Direct

museumsvictoria.com.au

231.34K

39.34%91.01K

60.66%140.32K

↑1.05%

↑11.16%

Search

whitehouse.gov

223.4K

20.36%45.49K

79.64%177.91K

↑288.33%

↓38.66%

Direct

nma.gov.au

220.54K

66.78%147.27K

33.22%73.27K

↑8.86%

↓6.81%

Search

imax.com

214.68K

16.57%35.57K

83.43%179.11K

↑89.69%

↑161.51%

Direct

awm.gov.au

200.8K

59.56%119.59K

40.44%81.21K

↑17.59%

↓12.73%

Direct

smithsonianmag.com

175.25K

26.82%47K

73.18%128.25K

↑67.84%

↓23.27%

Search

australiangeographic.com.au

170.54K

58.02%98.95K

41.98%71.59K

↑50.13%

↓19.35%

Search

naa.gov.au

128.73K

89.44%115.13K

10.56%13.6K

↓40.77%

↓13.71%

Direct

airforce.gov.au

119.09K

36.6%43.59K

63.4%75.5K

↓0.76%

↓8.42%

Search

botanicgardens.org.au

118.29K

42.97%50.83K

57.03%67.46K

↑53.69%

↓29.35%

Search

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Key Insights on Top Museums Websites in Australia on September 2026

As of September 2026, imaxmelbourne.com.au leads Museums in Australia with 731.15K monthly visits. Its audience skews mobile-first (25.52% desktop / 25.52% mobile), and traffic is up month over month 7.48% and up year over year 116.49%. ngv.vic.gov.au holds second with 459.57K visits and a mobile-leaning mix (40.27% desktop / 59.73% mobile), while qagoma.qld.gov.au ranks third with 449K visits.

Across the leaders, gbbg.org is the most mobile-first (100% of visits), whereas ushmm.org is the most desktop-reliant (100%). Momentum favors ajhs.com.au in the latest month (16,341.31%), while kiwico.com shows the steepest pullback.

Acquisition patterns also differ: imaxmelbourne.com.au is driven primarily by search, imaxmelbourne.com.au by direct, and imaxmelbourne.com.au by referral; overall, 54 of the top 100 sites are direct-led, 46 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in Australia